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How Much Are You Worth?

by Attorney Stephen Fishman

How to decide what to charge for your services.

Independent contractors (ICs) can be paid in a variety of ways, including a fixed fee for an entire project, payment by the hour or payment by sales commissions. However you're paid, you need to determine how much to charge per hour. This is so even if you're paid a fixed fee for an entire project. To determine the amount of a fixed fee, you must estimate how many hours the job will take and multiply the total by your hourly rate, then add your expenses.

If you're experienced in your field, you probably already know what to charge because you are very familiar with market conditions. However, if you're just starting out, you may have no idea what you can or should charge. If you're in this boat, try using a two-step approach to determine your hourly rate:

Calculate an hourly rate based on expenses

Business schools teach a standard formula for determining an hourly rate: Add together your labor and overhead costs, add the profit you want to earn, then divide the total by your hours worked. This is the minimum you must charge to pay your expenses, pay yourself a salary and earn a profit. Depending on market conditions, you may be able to charge more for your services -- or you might have to get by on less.

To determine how much your labor is worth, pick a figure for your annual salary. This can be what you earned for doing similar work when you were an employee, what other employees earn for similar work or how much you'd like to earn (as long as your goal is reasonable).

Next, compute you annual overhead. Overhead includes all the costs you incur to do business -- for example:

Overhead also includes the cost of your fringe benefits such as medical insurance, disability insurance and retirement fund. Also include your income and self-employment taxes.

If you're just starting out, you'll have to estimate these expenses or ask other ICs in the same field what they pay in overhead, then use that amount in your calculations.

You're also entitled to earn a profit over and above your labor and overhead expenses. Your salary does not count as profit; it's one of the costs of doing business. Profit is the reward you get for taking the risks involved in being in business for yourself. It also provides money to expand and develop your business. Profit is usually expressed as a percentage of total costs. There is no standard profit percentage, but a 10% to 20% profit is common.

Finally, you need to determine how many hours you'll work and get paid for during the year. Assume you'll work a 40-hour week for purposes of this calculation, although you may end up working more than this. If you want to take a two-week vacation, you'll have a maximum of 2,000 billable hours (50 weeks x 40 hours). If you want to take a longer vacation, you'll have fewer billable hours.

However, you'll probably spend at least 25% to 35% of your time on tasks that you can't bill to clients, such as bookkeeping and billing, marketing your services and upgrading your skills. This means you'll likely have only 1,300 to 1,500 hours for which you can get paid each year, if you still want that two-week vacation.

Example: Sam, a self-employed website designer, earned a $50,000 salary as an employee and feels he should receive at least the same salary as an IC. He estimates that his annual overhead will be about $20,000 per year. He wants to earn a 10% profit and estimates he'll have 1,500 billable hours each year. Sam determines his hourly rate as follows:

Sam determines that his hourly rate should be $51.33. He rounds this off to $50. However, depending on market conditions, Sam might realistically charge more or less.

Investigate the marketplace

It's not enough to calculate how much you'd like to earn per hour. You also have to determine whether this figure is realistic. This requires you to go out into the world and find out what other ICs are charging for similar services -- and what your potential clients are willing to pay. There are many ways to gather this information.

You may discover that your ideal hourly rate is higher than what other ICs are charging in your area. However, if you're highly skilled and performing work of unusually high quality, don't be afraid to ask for more than other ICs with lesser skills do. Lowballing your fees won't necessarily get you business. Many potential clients believe they get what they pay for and are willing to pay more for quality.

One approach is to start out charging a fee that is at the lower end of the spectrum for ICs performing similar services, then gradually increase it until you start meeting price resistance. Over time, you should be able to find a payment method and fee structure that enable you to get enough work while adequately compensating you for your services.


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